Overview of Oracle Data Miner

Oracle Data Miner is an extension to Oracle SQL Developer. Oracle Data Miner is a graphical user interface to Oracle Data Mining, a feature of Oracle Database. Oracle Data Miner enables users to build descriptive and predictive models to:

• Predict customer behavior

• Target best customers

• Discover customer clusters, segments, and profiles

• Identify customer retention risks

• Identify promising selling opportunities

• Detect anomalous behavior

Oracle Data Miner provides an Application Programming Interface (API) that enables programmers to build and use models.

Oracle Data Miner workflows capture and document the analytical methodology of the user. It can be saved and shared with others to automate advanced analytical methodologies.

The Oracle Data Miner GUI is an extension to Oracle SQL Developer 3.0 or later that enables data analysts to:

• Work directly with data inside the database

• Explore the data graphically

• Build and evaluate multiple data mining models

• Apply Oracle Data Miner models to new data

• Deploy Oracle Data Miner predictions and insights throughout the enterprise

Figure: Sample Data Miner Workflow shows a sample workflow of Oracle Data Miner.

Oracle Data Miner creates predictive models that application developers can integrate into applications to automate the discovery and distribution of new business intelligence—predictions, patterns, and discoveries—throughout the enterprise.